Introduction

The Deer in the Headlights

Case Study: Warren Buffet, Berkshire Hathaway

According to most studies, people’s number one fear is public speaking. ­Number two is death. Death is number two! Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the ­casket than doing the eulogy.1

Comedian Jerry Seinfeld

Picture this: you’re seated in the audience for a presentation. The speaker approaches the front of the room, reaches the lectern, turns to face the group, and suddenly freezes, striking the pose of the proverbial deer in the headlights. The eyes widen like dinner plates. The body goes rigid. Then, as the person starts to speak, the parched lips emit a thin, rasping sound, and the halting ...

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