Chapter One
Actions Speak Louder Than Words
Case Studies: Malcolm Gladwell • Federico Fellini • Ronald Reagan • Howard Rosenberg • Oliver Sacks, MD • David McNeill • Nikita Khrushchev • The Kennedy-Nixon Debate • James Fallows • Marcel Marceau • The IPO Roadshow Study
“Actions Speak Louder Than Words” is the maxim.1
Abraham Lincoln
You are going to find many techniques in this book to optimize your content and your delivery, and overarching all of them is a concept called Audience Advocacy®—a viewpoint that asks you, the presenter, to be an advocate for your audience. Put yourself in their place and think about who they are and what they want. What are their hopes, fears, and passions? What do they know about you? What do they need to know in ...
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