NOTES
Chapter 1. How Little Innovations Produce Big Results
1. George Day, “Is it Real? Can We Win? Is it Worth Doing?” Harvard Business Review, December 2007, 2–12.
2. Sarah Robb O’Hagan, interview with David Robertson, Innovation Navigation (radio show), October 21, 2014, www.innonavi.com/sarah-robb-ohagan.
3. Mike Esterl, “Gatorade Sets Its Sights on Digital Fitness,” Wall Street Journal, March 10, 2016, www.wsj.com/articles/gatorade-sets-its-sights-on-digital-fitness-1457640150.
4. This definition is based on the definition used in Christian Terwiesch and Karl Ulrich, Innovation Tournaments (Boston: Harvard Business Review Press, 2009).
5. Another way we differ from some definitions of innovation is that we believe that innovations don’t ...
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