The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

INTRODUCTION

Roots of Unreason, Sources of Power

BEING UNREASONABLE is not just a state of mind. It is also a process by which older, outdated forms of reasoning are jettisoned and new ones conceived and evolved. As the process unfolds, those mired in the older, obsolete paradigms can become threatened by—and aggressive toward—the innovators, particularly if those innovators move into the mainstream worlds of business, finance, and politics. But like it or not, the world is in the early stages of powerful, deep-running, and pervasive changes that, for better or worse, will transform its economies, its cultures, and people’s understanding of who they are and what they stand for.

Our intention in what follows is simple: to introduce a new generation ...