FOUR
Raising Expectations for Bonsai Consumers
UNREASONABLE ENTREPRENEURS find opportunity in the chasms that separate the fortunate from the not-so-fortunate. But to cross the great divides discussed in chapter 3, entrepreneurs must first understand—and then try to reshape—the thinking of those on the other side. Too often, the people who suffer most from deprivation have little reason to hope for a better future. If they are to rise out of a victim mind-set, they need to discover a sense of hope, a voice, and a will to act. To do so, they need a prospect of improving their living conditions.
Total equality will always be impossible, but inequity on the scale now seen around the world is likely to prove unsustainable in relatively short order ...
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