The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

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Creating Successful Business Models

IT IS IN THE NATURE of their work at the bleeding edge of change that social and environmental entrepreneurs are often seen to be unreasonable; the successful organizations they build, however, are anything but. Of course, people say that anyone could have predicted that a Grameen Bank or a Green Belt Movement would work, but very few people foresaw the longer-term success of Amazon, eBay, or Google. Whether entrepreneurs plan out their futures in great detail or rely on trial and error, these world-changing pioneers are learning to channel their irrepressible convictions, their boundless creativity, and their ability to amass the necessary resources into building sustainable systems and structures that ...