Book description
Build strong connections to accelerate sales results
In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you’ll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
This actionable guide to improved business conversations—ones that build trust and human-to-human connections—enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You’ll also find:
- Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales
- Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars
- Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework
- Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.
An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.
Table of contents
- Cover
- Praise for Power of Value Selling
- Title Page
- Copyright
- Dedication
- Foreword—The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Lifeforeword
- Introduction: The More Things Change, the More They Stay the Same
- I: Why ValueSelling, Why Now
- II: Put the Pro Back in Sales Professional
- III: Create Sales Opportunities You Can Win
- IV: Enable the Buying Process
- V: Cement Customer Relationships
- Acknowledgments
- About the Author
- Index
- End User License Agreement
Product information
- Title: The Power of Value Selling
- Author(s):
- Release date: September 2023
- Publisher(s): Wiley
- ISBN: 9781394182565
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