ConclusionYour Turn to Check In
I hope these stories inspire you to think differently about your business and what foursquare might mean to your success. Now it’s your turn to check in and try it for yourself. A revolution is happening, and you need to be part of it. “Social, location-based mobile commerce is revolutionizing the way we shop and engage with businesses,”1 says Sumeet Jain, a venture capitalist with CMEA Capital who has traveled to 30 countries in search of emerging technologies. Jain told me he’s a big believer in the power of foursquare primarily for the data it provides merchants. “For the first time businesses have an enormous wealth of actionable information: who their best customers are, when they are at your business, when ...
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