The Pocket Universal Principles of Design

Table of contents

1. Cover
2. Title Page
3. Contents
4. Author Favorites
5. 001 3D Projection
6. 002 80/20 Rule
7. 003 Abbe
8. 004 Accessibility
9. 005 Aesthetic-Usability Effect
10. 006 Affordance
11. 007 Alignment
12. 008 Anthropomorphism
13. 009 Apparent Motion
14. 010 Archetypes
15. 011 Area Alignment
16. 012 Attractiveness Bias
17. 013 Baby-Face Bias
18. 014 Back-of-the-Dresser
19. 015 Biophilia Effect
20. 016 Black Effects
21. 017 Blue Effects
22. 018 Cathedral Effect
23. 019 Chunking
24. 020 Classical Conditioning
25. 021 Closure
26. 022 Cognitive Dissonance
27. 023 Common Fate
28. 024 Comparison
29. 025 Confirmation
30. 026 Confirmation Bias
31. 027 Consistency
32. 028 Constancy
33. 029 Constraint
34. 030 Contour Bias
35. 031 Control
36. 032 Convergence
37. 033 Cost-Benefit
38. 034 Crowd Intelligence
39. 035 Defensible Space
40. 036 Depth of Processing
41. 037 Design by Committee
42. 038 Desire Line
43. 039 Development Cycle
44. 040 Dunning-Kruger Effect
45. 041 Entry Point
46. 042 Errors
47. 043 Expectation Effects
48. 044 Face-ism Ratio
49. 045 Factor of Safety
50. 046 Feature Creep
51. 047 Feedback Loop
52. 048 Fibonacci Sequence
53. 049 Figure-Ground
54. 050 Fitts’ Law
55. 051 Five Hat Racks
56. 052 Flexibility Trade-Offs
57. 053 Flow
58. 054 Forgiveness
59. 055 Form Follows Function
60. 056 Framing
61. 057 Freeze-Flight-Fight-Forfeit
62. 058 Gamification
63. 059 Garbage In-Garbage Out
64. 060 Gloss Bias
65. 061 Golden Ratio
66. 062 Good Continuation
67. 063 Green Effects
68. 064 Gutenberg Diagram
69. 065 Hanlon’s Razor
70. 066 Hick’s Law
71. 067 Hierarchy
72. 068 Hierarchy of Needs
73. 069 Highlighting
74. 070 Horror Vacui
75. 071 Hunter-Nurturer Bias
76. 072 Iconic Representation
77. 073 IKEA Effect
78. 074 Inattentional Blindness
79. 075 Interference Effects
80. 076 Inverted Pyramid
81. 077 Iteration
82. 078 KISS
83. 079 Law of Prägnanz
84. 080 Layering
85. 081 Left-Digit Effect
86. 082 Legibility
87. 083 Life Cycle
88. 084 MAFA Effect
89. 085 Magic Triangle
90. 086 Mapping
91. 087 MAYA
92. 088 Mental Model
93. 089 Mere-Exposure Effect
94. 090 Mimicry
95. 091 Mnemonic Device
96. 092 Modularity
97. 093 Normal Distribution
98. 094 Not Invented Here
99. 095 Nudge
100. 096 Ockham’s Razor
101. 097 Operant Conditioning
102. 098 Orientation Sensitivity
103. 099 Performance Load
104. 100 Performance vs. Preference
105. 101 Phonetic Symbolism
106. 102 Picture Superiority Effect
107. 103 Priming
108. 104 Progressive Disclosure
109. 105 Propositional Density
110. 106 Prospect-Refuge
111. 107 Prototyping
112. 108 Proximity
113. 109 Readability
114. 110 Reciprocity
115. 111 Recognition Over Recall
116. 112 Red Effects
117. 113 Redundancy
118. 114 Root Cause
119. 115 Rosetta Stone
120. 116 Rule of Thirds
121. 117 Saint-Venant’s Principle
122. 118 Satisficing
123. 119 Savanna Preference
124. 120 Scaling Fallacy
125. 121 Scarcity
126. 122 Selection Bias
127. 123 Self-Similarity
128. 124 Serial Position Effects
129. 125 Shaping
130. 126 Signal-to-Noise Ratio
131. 127 Similarity
132. 128 Social Trap
133. 129 Stickiness
134. 130 Storytelling
135. 131 Structural Forms
136. 132 Sunk Cost Effect
137. 133 Supernormal Stimulus
138. 134 Symmetry
139. 135 Threat Detection
140. 136 Top-Down Lighting Bias
141. 137 Uncanny Valley
142. 138 Uncertainty Principle
143. 139 Uniform Connectedness
144. 140 Veblen Effect
145. 141 Visibility
146. 142 Visuospatial Resonance
147. 143 von Restorff Effect
148. 144 Wabi-Sabi
149. 145 Waist-to-Hip Ratio
150. 146 Wayfinding
151. 147 Weakest Link
152. 148 White Effects
153. 149 Yellow Effects
154. 150 Zeigarnik Effect
155. Credits
156. Acknowledgments
157. About the Authors
158. Dedication
159. Copyright