17 PERFORMERS
The choice of performers is critical to a film's success. The majority of the time, the lead performers are the single most important elements in making your film. Actors' performances breathe life into a film, and their fame gives a film its marketing power.
An actor's creative contributions begin before he is even cast. Watching performers audition can expose the weaknesses in a role and underscores the need for a script rewrite. Often a performer's audition will shed new light on a role and bring out its nuances, allowing the director to see the role in a different light and again underscoring the need for a rewrite. Casting directors are often a great investment and can help you get access to performers you might not otherwise ...
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