Contents

List of figures

Acknowledgements

1 Introduction

Working out Wall Street: taming animal spirits

Working out Wall Street: structure of the book

Brief introductions

A brief guide to trading

A brief guide to the brain

A brief guide to investor emotions

Homo biologicus

Predicting market sentiment

Lunch is for wimps

Allostatic load

Trader physiology: key takeaways

Special feature: money, seduction, profit and panic

Special feature: the modern James Bond

2 Money – a love story

Money – a love story

The seduction of money

Money: the ‘desire of desire’

Addicted to trading?

‘If you’re in trouble, double’

Trading high

Thrill junkies or risk takers?

Animal spirits

The winner effect

House money effect

Androgenic priming

The anticipatory effect/challenge ...

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