Book description
In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible.
Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients.
Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions.
Along the way, you’ll encounter
nearly 20 worksheets designed to help you move from learning the
necessary steps and tasks to actual implementation, a key obstacle
for many photographers. As an added bonus, Alicia provides an
“Expert’s Guide” on how to get paid what
you’re worth based on your expertise in a particular niche,
which can potentially increase your value in the marketplace. In
this special section, you’ll learn how positioning yourself
as an authority on a particular topic can help you bring in more
potential clients.
Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers.
Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more.
Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Contents
- Introduction
- 1. Getting Started
- 2. The Ideal Client and Your Marketplace
- 3. Reverse Engineering Your Pricing
- 4. The Grand Reveal
- 5. Pricing Consistency for Weddings and Other Specialty Sessions
-
6. Troubleshooting Guide
-
Commonly asked questions
- How do I make the transition to my new pricing?
- How do I tell my past clients about my new pricing?
- When is the best time to raise my prices?
- Other photographers ask to see my price list all the time. What do I do?
- No matter what, my clients balk at my prices. What am I missing?
- Is it possible to have a business in a tiny town?
- How am I ever going to be sustainable and compete with photographers offering $75 sessions that include a disc?
- How should I approach portfolio building?
- Is custom framing worth adding to my line of offerings? How do I charge for it?
- Other photographers around me are so successful; how can I compete while building my new business?
- My clients push their time limits for scheduling and ordering during the holiday season. How can I prevent this?
- People love me when I shoot for free, but as soon as I start charging, they disappear. Am I not worth my prices?
- Is it really possible to go from new to booming quickly?
- Is this photography market really sustainable?
- Should I offer in-person or online ordering?
- How do I sell more using online galleries?
- All my friends and family want sessions. What do I charge?
- I posted my new pricing, but no one is calling. What now?
- What if a client asks for a discount?
- My clients constantly make special requests. How do I respond to them?
- I’m thinking of offering a baby plan. What do you suggest?
- Help beyond pricing
-
Commonly asked questions
- Expert’s Guide 7. Market Less, Get Paid More with a Niche That Fits
- Index
Product information
- Title: The Photographer’s Pricing System: Get paid what you’re worth for portraits and weddings
- Author(s):
- Release date: August 2015
- Publisher(s): Peachpit Press
- ISBN: 9780134181707
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