PART 8
COLOR
Color is special, in photography as in painting, because the human eye and brain react to it in unusual ways. We respond to color differently from how we see other visual properties like brightness and contrast. Sometimes visceral, and even emotional. Color provokes like and dislike, and this reaction, strange when you think about it, gives it much of its power in imagery of all kinds. One of the great authorities on color, John Gage, says that “color has seemed to most of us to speak directly,” an idea enthusiastically taken up in retail marketing and packaging. Everyone except the truly color-blind has an opinion about color, and ...
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