Managing for Business Effectiveness
WHAT IS THE FIRST DUTY—and the continuing responsibility—of the business manager? To strive for the best possible economic results from the resources currently employed or available. Everything else managers may be expected to do, or may want to do, rests on sound economic performance and profitable results over the next few years. Even such lofty management tasks as assessing corporate social responsibilities and cultural opportunities are not exempt from this presupposition. And certainly not exempt, by and large, are the individual manager’s own rewards — money and position.
Accordingly, all business executives spend much, if not all, of their time on the problems of short-run economic performance. They ...
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