WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE
Jonathan Grudin, Microsoft Corporation
Jonathan Grudin
“Jonathan the Psychologist”
Roles: Researcher, psychologist, use analyst
Goals: Understand the adoption, use, and effects of technologies and design methods
Objectives: Collect quantitative and qualitative data; find patterns, particularly around problems and solutions; communicate the results to people who are most likely to find them useful
Classic quote:
“Today’s teenagers are the people who matter in the long run”
Jonathan Grudin has worked as a developer and researcher in industry and as an academic at several universities, but ...
Get The Persona Lifecycle now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
