PERSONA GESTATION: STEPS 4, 5, AND 6
Once you have a set of skeletons, it is time to get feedback from your stakeholders. You will evaluate the importance of each skeleton to your business and product strategy and prioritize the skeletons accordingly. During gestation, you will identify a subset of skeletons to develop into personas.
Step 4: Prioritize the skeletons
It is time to prioritize your skeletons. To do this, schedule a meeting with members of your persona core team who understand the data you have collected and stakeholders empowered to make decisions about the strategic focus of the company. If stakeholders are not aware of the data and general process that led to these skeletons, present that information before introducing the ...
Get The Persona Lifecycle now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
