PERSONA FAMILY PLANNING
67 Setting the scene: what’s going on in your organization now if you’re not using personas?
69 What is family planning for personas?
71 Building a core team
84 Researching your own organization (organizational introspection)
99 Create an action plan
117 Decide when and how to involve consultants
120 Identify data sources and collect data
130 Plan and execute your own primary user research
131 Conduct field studies to gather qualitative data
148 Collect data through secondary sources
157 Track and manage data sources as you collect them
160 Summary
SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW ...
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