C H A P T E R 5

Mapping the Mind

How Thought Circulates

By three methods we may learn wisdom: first, by reflection, which is noblest; second, by imitation, which is easiest; and third by experience, which is the bitterest.

—Confucius

IN THE FIRST HALF OF THIS BOOK, we observed integrative thinkers using their opposable minds to produce strikingly positive outcomes. We watched Issy Sharp build a world-standard hotel chain by taking a wide view of what might be salient to his business problem. We saw Bob Young discover unexpected causal relationships that unlocked the door to market leadership for Red Hat. And we saw Moses Znaimer keep his television station’s programming, community presence, and competitive context in mind as he devised the ...

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