Chapter 12. Personal
PERSONAL Experience Attributes
Acknowledgement.
Dialogue.
Customization.
Privilege.
Popularity.
If your consumers expect human interaction for guidance and support...
If you haven’t yet leveraged your content and customer data to deliver a more targeted consumer experience...
If you need to expand the ways your consumer can experience your brand socially, as part of the privileged in-crowd...
If you haven’t provided tools for consumers to routinely share feedback, ratings and reviews...
If your consumers aren’t shopping multiple categories or are at a spending threshold (perhaps they are not rewarded for loyalty)...
If your consumers’ ...
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