INTRODUCTION
The End of Business as Usual
Regardless of your company’s size or what industry you’re in. No matter your revenue performance or the popular awareness of your brand today. Despite how well funded you are or how strong your stock price, right now your business is at risk of becoming extinct.
Only 71 of the original Fortune 500 exist today. Why? Because business leaders—from small and big companies alike—have traditionally relied on past results to manage future growth. In today’s global, fast-paced, competitive market, looking in the rear-view mirror to manage growth is the beginning of the end. Relying on past performance, business ...
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