What is the Olympics? A showcase? A celebration? A sports spectacular? A competition? A tradition? A symbol? A foundation? A research institution? A scholarship program? A charity? A partnership? A franchise? A league? A community? A network? An innovator? A role model?
All of the aforementioned play an important role in making the modern Olympics work, but first and foremost, the Olympics is a foundation. It supports a global sports industry which generates over half a trillion dollars in revenues annually and is forecasted to double in size in the next decade. The Olympics’ increasingly important role in the field of health and human performance is also improving health care expertise. And the Olympics has built a successful foundation ...
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