The MBA’s Guide to the Olympics
Learning From the Very Best
Building a ten billion dollar enterprise requires hard work, talent, dedication, and a long-term vision. The Olympics has moved forward with this approach and a foundation of two pillars of athletic success—cross-training and knowledge sharing. Olympic traditions have created good opportunities to learn new practices and adopt best practices.
Successful practices at individual editions of the Olympic Games demonstrated their value and became both enduring institutions and models for the rest of the sports industry:
- Marathon races made their debut at the first modern Olympics in 1896, stood out as a signature event, and have continued to win global audiences as the iconic ...
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