INTRODUCTION

I NEVER SET OUT TO be a fundraiser; I became one of necessity. I began my career as an executive director, working for nonprofit organizations in Virginia, California, and eventually New York City. During my time as an executive director, I managed every facet of the organizations I led, including all aspects of their fundraising. I soon came to realize how essential adequate revenues were to ensuring a nonprofit mission. Without them, our visions for a better civil society amount to little more than pie in the sky.

Mark Twain once advised people to be careful about reading health books because “you might die of a misprint.” I'm a big fan of Twain's poignant humor, and so when writing this book about nonprofit fundraising, I tried ...

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