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Selecting andTargeting a Mailingor Contact List
THIS CHAPTER provides a short overview of some concepts that apply to list-based lead-generation marketing tactics, such as direct mail, e-mail marketing, and cold calling. I’ll show you how to define your target audience for each of these tactics so you have the best chance of reaching potential customers with a need for your types of products or services. I’ll also show you how to select a reliable list owner—a vendor who can sell or rent you a list of potential customers who meet your target criteria.
Both e-mail and direct mail marketing campaigns are based on mailing lists. For both tactics, a mailing list is a list of target customers who meet certain demographics. An e-mail mailing list ...
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