Who is this playbook for?
This playbook is for those who want to use the power of marketing to get ahead. It is likely that you are or aspire to be a change-maker, an out-of-box thinker, an innovator, an instigator or even a rainmaker in your chosen organisation. It is ideal for anyone who is both strategic and action-oriented, regardless of your role, level or industry, and will give you the edge to be able to create real tangible change, even if you do not have ‘marketing’ in your job title.
A key thread flowing through this playbook is the need to be entrepreneurial (or intrapreneurial), actively experiment and see the process as being an iterative ...
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