Book description
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked with a range of organisations including HSBC, RBS, Direct Line Group, Toyota to name a few. A recognised academic who was an Honorary Fellow of the Cambridge Judge Business School, Adjunct Professor at the Hult International Business School and Business Lecturer at Pearson Business School. Holds an MBA (Distinction) from Warwick Business School, MPhil (1st) in Innovation and Strategy from the Cambridge Judge Business School, MA (Hons) 1st class in Business from Edinburgh University and BSc in Financial Management from Manchester Business School.
Table of contents
- Cover
- Title
- Copyright
- Contents
- About the author
- Publisher’s acknowledgements
- Introduction
- Part 1 How to understand your customers and deliver to their needs
- Part 2 How to build your brand
- Part 3 How to scale your marketing
- Part 4 How to engage your customers
- Part 5 How to check your marketing is working
- Notes
- Index
Product information
- Title: The New Marketing Playbook
- Author(s):
- Release date: June 2021
- Publisher(s): Pearson Education
- ISBN: 9781292373782
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