Chapter One
The Blueprint of a Better Kind of Business
HAT DO YOU see when you look at the future of capitalism? When you look one, two, or three decades forward, what’s different about prosperity? Which kinds of capital will be new, unorthodox, unexplored—and disruptively valuable? What will be the state of the art in defining, measuring, monitoring, and managing human achievement and the wealth it creates? To outperform in terms of newer, better, broader conceptions of affluence, what will tomorrow’s marketplace virtuosos maximize and minimize? To make it happen, how will they utilize, allocate, and renew capital differently? And what mind-set, ...
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