CHAPTER 2

Strategic Business Networking©

Strategic Business Networking recognizes there are different strokes for different folks. It won’t seek to impose a rigid system on the individual. Rather, it provides a framework or scaffold upon which the individual’s personal and authentic way of doing things can hang.

Strategic Business Networking—let’s break that down.

The Strategic element acknowledges there needs to be a plan, coupled with some forethought around what we want to achieve (“start with the end in mind,” another of Professor Covey’s 7 Habits).

Business means that we are operating in a commercial context. And if we think that finding a job or advancing our career isn’t necessarily “business,” then we perhaps need to think again.

Organizations ...

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