CONTENTS
• Digital Networks Are Eating the World
• Networks Have Big Advantages
Ten Strategies for Creating Network Value
Introduction to the Ten Principles
• Principle 1, Technology: From Physical to Digital
• Principle 2, Assets: From Tangible to Intangible
• Principle 3, Strategy: From Operator to Allocator
• Principle 4, Leadership: From Commander to Co-creator
• Principle 5, Customers: From Customers to Contributors
• Principle 6, Revenues: From Transaction to Subscription
• Principle 7, Employees: From Employees to Partners
• Principle 8, Measurement: From Accounting to Big Data
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