There are five essential elements in every content negotiation: Defining the content specifications, documenting ownership, estimating the concept value, understanding the creator/owner’s motivations, and determining the optimal deal structure. The best deal structure is a complex equation balancing reward with risk in an evolving entertainment market.
Defining the Content Specifications
The first step is knowing the exact specifications of the asset, which includes identifying the current stage of development. Content description must be written into the agreement with specific details. There can be no assumptions or vagueness about the asset.
Negotiating for creative assets is challenging ...
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