As mentioned in the Introduction, this book isn’t intended to be a “how-to” guide to native advertising. Instead, the goal is to explain what native advertising is; when native advertising started, and how native advertising has grown and developed; identify examples of when native advertising is done well and when it isn’t; tell what disclosures are necessary or mandated; report how journalists feel about native advertising; show how various companies have been doing native advertising; and give insight into what consumers think of native ads.
However, in this final chapter, I wrap up our discussion by examining some of the best practices in this new and changing approach to marketing and advertising ...
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