CHAPTER 4

Social Contribution Mastery

Give back to your community through volunteer commitments and make the world a more inspiring place for all human beings (desperate need at this time).

The Beneficial Organization

I was fortunate to work for Merck Pharmaceuticals for 12 years as an external consultant. During that time, they won Fortune magazine’s poll as “The Most Admired Company in America” five times. (I don’t claim credit, but they were smart enough to use my help!)

The prevailing aphorism within Merck (which is not associated with the German pharma company of the same name) was by the founder George Merck: Do good, and good will follow. This was in the company’s annual reports and its domestic literature, and also within most people’s ...

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