Why Study Corporate Strategy?
Corporate strategy answers the most fundamental questions any organization has to consider. It is the organization’s north star that guides the direction of the organization. Without a coherent and cohesive strategy, an organization will likely get distracted by its many opportunities and never gain the benefits of strong, focused attention in key strategic areas. Some of the key questions that strategy answers include:
• What are the organization’s vision, mission, and values?
• In which markets should it compete?
• How should it compete in these markets?
• What is the organization’s competitive advantage?
When answering the preceding questions, corporate strategists are really trying ...
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