3 Market Analysis
You have a wonderful idea. A better way to do something. You spend several months perfecting the concept, and then you do your launch. Sales are slow at the beginning, but after a few years, they pick up. However, you realize that you are still not making much of a profit. What’s the problem? It could be one or more of several market factors that determine whether you can make money in a specific market—regardless of the superiority of your operation. There are two questions you must ask yourself at the very beginning of the process:
1. Am I going into the right market?
2. Do I have the resources to become a market leader?
This chapter concerns an important element of that “right market” question: market profit potential. If ...
Get The Marketing Plan, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
