2 Marketing Management
I was doing a consulting job with IBM in Canada and realized that the advertising people did not confer with the sales team and none of them talked to the sales promotion people. I ran into the same situation with AT&T. The advertising people worked by themselves and although I tried to get all members of marketing working together, it didn’t work. I consequently resigned from the consulting position.
To be effective in marketing, all members of the six marketing departments must talk together and plan together. Those six departments are:
1. Sales
2. Marketing communications
3. Customer service
4. Product or service development
5. Internet
6. Research
Without working together, how can you determine which marketing tool ...
Get The Marketing Plan, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
