The Manager's Pocket Guide to Corporate Culture Change

SKILL 1:MOBILIZE PEOPLE BEHIND THESHARED VALUES, STRATEGY ANDSTRUCTURE

• Definition:  Creating positive energy for change

• Benefits:

— Higher productivity

— Improved focus

• Steps:

A. Define the core values and vision

B. Align the structure with the strategy

C. Engage people in the change

Introduction

Mobilizing people and teams behind the values, strategy and structure creates positive energy for change. When there is positive energy, people are able to produce more with less effort. When there is positive energy, people and teams use available technologies to communicate and participate. They are more focused on the possibilities and have an excitement about the renewal effort. Instead of wasting energy on complaints and negativity, there ...