REMEMBER AND DO—DO AND REMEMBER

Any persuader worth his influence-salt knows the importance of remaining undefeated by defeat. Think about the best things that have happened to you from age 16 on. Jot them down quickly on a sheet of paper. Then note how many of those events were the result of repeated attempts. If you can, isolate the specific action that finally made the walls of resistance crumble.

Good things happen to all of us, but those things seldom come from luck. Rather, they result from repeated overtures to do the right thing, to obtain the right thing. In reference to your career, you will often encounter resistance to ideas or products you believe worthy of the other person’s consideration. Depending on the determination of that ...

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