Some people consider John F. Kennedy to be the best principled persuader of the century. He managed to persuade Americans to give up the luxuries we have in this country in order to take on “the toughest job you’ll ever love"—the Peace Corps. Having a good idea or a good product is not enough, however. You have to be able to persuade others to believe what you believe, to see the same vision you have in your head. (A definite contender for this title might be Kennedy’s sister Eunice Shriver, whose Special Olympics have made a tremendous difference in the lives of athletes and volunteers alike.)
What is the power such people hold? What are the elements that constitute their remarkable persuasive excellence? Lee Iacocca believes ...
Get The Manager's Pocket Guide to Influence with Integrity: Power, Principles, and Persuasion now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
