THE WRITER-BROKER CONCEPT

People often envision a writer as someone who writes in a vacuum. They see a hermit-like figure huddled in a corner with a pen and stack of yellow legal pads—a solitary figure who interacts only with a piece of paper. Wrong! Writers come in all sizes, shapes, and personalities. And their methods of writing are just as diverse. Sure, writers go through much of the writing process alone. But writing, in fact, is not a solitary process for many, especially when they seek trial reactions from test readers. You need to adopt a writer-broker arrangement.

Writer-brokers function like all other brokers: they coordinate. Brokers bring things together, and most importantly, brokers shoulder the responsibility. Though writer-brokers ...

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