Let’s begin with the introduction. First, you need to get your reader’s attention. Generally, you are in competition for a reader’s time. So, when creating a document, such as a memo, a report, or whatever, try to begin with a startling statistic or idea that will draw attention to your topic. A statistic that makes the reader say, “Wow, I didn’t know this!” works particularly well. A second method might begin with several rhetorical questions. One question can be effective; two or three seem to have more impact on the reader; more than three questions becomes tedious. Third, you might begin with some sort of a short story, something brief and illustrative. Finally, you might pose a hypothetical situation that will engage the ...
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