Would you buy a car without taking a test drive or buy a suit without trying it on? Most people pretest whatever is important to them. What could be more important than expressing your ideas in public? Ironically, few public speakers ever pretest their material before presenting it before the intended audience. Think of it—the first time you find out whether your ideas will fly or not is before the very audience you intend to impress. Very risky business.
To ensure that your speech will get the reception you desire, take a page out of your marketing manager’s manual and develop a pilot study or a test group. ...
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