Once your have made the decision to speak to a particular group, the work begins. Like the journey of a thousand miles, it must begin with the first step: analysis. Few important ventures are worth it without prior analysis. As the saying goes, “When you’re up to your elbows in alligators, it’s very hard to remember that the reason you waded into the swamp was to drain it!”
Before you wade in, analyze the situation to help you spot any alligators that might look like innocent logs floating around. This chapter will look at the types of analysis you might want to conduct prior to drafting your speech. ...
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