To quote Woody Allen, “Having money is better than poverty, if only for financial reasons.” Indeed, the bottom line in business is money. Whether you’re talking about spending money for new furniture, new cars or new widgets—it all boils down to cost effectiveness. So too, with public presentations. You can and must put a price tag on public speaking because it will cost you, as a manager and the public speaker, and your company, as the sponsor, money to present your speech to an audience.
However, rarely do businesses give the same attention to decision making for speeches that is given to purchasing a ...
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