Well, it’s often not an easy call. All of the above factors must be considered when choosing a speech. However, it all boils down to: Is it worth it? Are the hours of preparation, the costs, the time away from operations worth the objectives— both personal and corporate? In fact, is this audience worth the effort? These sound like cold and callous questions, but they are merely practical. The cost of doing business, whether private or public, escalates every year. So, all must be mindful of such costs when deciding what to do.
One way to help make this decision is to reverse the trend of waiting for speech invitations to come to you, and to target the audiences from whom you think both you and your organization would ...
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