Acknowledgments

I have been fortunate to be supported and inspired by so many. From learning the ropes of retail in our family store, Milt’s Army and Navy, with parents Joan and Milton to talking “shop” with my real life sisters; “tiny” entrepreneurs, Ellen Ornato cofounder of The Bolder Company and Heidi Feldman cofounder of Martha’s Vineyard Sea Salt.

My husband, Blake, and children, Julian and Eva, inspired my “why.” I wanted to spend time with family and make a living doing work that mattered with a socially responsible “how”—big goals for starting a “tiny” business in 1989. Blake gets an extra callout for being super patient, the wires beneath my desk (aka IT support), for naming the business and brand, and for making music that fills my ...

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