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THE LIVE ENTERPRISE MODEL
Ten Digits
On September 29, 2010, 10 people met in Tembhli, a village in the Indian state of Maharashtra, to receive their Aadhaar numbers, the very first in India, perhaps even in the world. Aadhaar is a 12-digit unique number based on an individual’s unique biometric details such as fingerprints and iris scans, plus demographic data such as date of birth and address. Named after the Hindi word for “foundation,” Aadhaar is managed by the Unique Identification Authority of India (UIDAI),1 with each user issued a card cross-referenced with their biometric data held in a database. Infosys cofounder Nandan Nilekani stepped away from his highly successful tenure as CEO to launch this audacious Indian moonshot. The original ...
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