ENDNOTES
CHAPTER 1
1. Tom Peters, Fast Company, “The Brand Called You” (New York: Mansueto Ventures, LLC, August/September, 1997); www.fastcompany.com/28905/brand-called-you.
2. Wikipedia, www.en.wikipedia.org/wiki/Personal_branding.
3. Peters, Fast Company, 1997.
CHAPTER 3
1. Lori Ruff, KISSmetrics, blog written by Jesse Aaron of WebpageFX; blog.kissmetrics.com/50-social-media-influencers/.
2. The Nielsen Company, “State of the Media: The Social Media Report of 2012” (New York and Diemen, the Netherlands: Nielsen Holdings N.V., 2012), p. 2; www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media-report-2012.html/.
CHAPTER 4
1. Armstrong Williams, www.brainyquote.com/quotes/quotes/a/armstrongw291564.html/.
CHAPTER 5
1. Michelle ...
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