The Little Book of Big Management Theories

THEORY 56

JOHNSON AND SCHOLES’ SEVEN STAGES OF STRATEGIC PLANNING

Use as a summary of the major stages in any planning process.

Gerry Johnson and Kevan Scholes suggest that there are seven stages in any planning process. These are:

HOW TO USE IT

• Use the seven-stage approach as a valuable overview of the stages that you need to go through if you are to produce a comprehensive and well-thought-out plan.
• Different writers define the terms’ aims, goals and objectives differently and others use the terms interchangeably. Always make certain that in any conversation or meeting you have that everyone shares a common set of definitions. ...