THEORY 41
DEAL AND KENNEDY’S RISK AND FEEDBACK MODEL
Use to identify the level of risk and feedback that is culturally acceptable in your organisation.
Terrence Deal and Allan Kennedy suggest that the basis of organisational culture is determined by the degrees of risk and speed of feedback which govern how the organisation functions. They identified four distinct types of culture.
Source: Adapted from Deal, T. E. and Kennedy, A. A., Corporate Cultures: Rites and Rituals of Corporate Life (Penguin, 1988) Courtesy of Peters, Fraser & Dunlop.
Work hard/play hard: This is a culture that takes few risks because of issues such as health ...
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