PREFACE

In the middle of 2010, I ran an experiment. I told the subjects of the experiment—my colleagues at Innosight, a professional-services firm that specializes in innovation—that my goal was to learn which innovation books they would recommend to colleagues. I asked them about ten books that I probably heretically called Innosight’s canon—five authored by Innosight’s cofounder Clayton Christensen, two authored by Innosight board member Richard Foster, and three authored by members of Innosight’s leadership team. For each book, survey takers could note that they had read the whole book, read most of the book, skimmed the book, or not read the book at all.

The three books that interested me the most were those that I assumed would be most pertinent ...

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